Logo Design

Identifying your business

To understand what a logo is, we first must understand what the main purpose of a logo is. The design process must aim to make the logo immediately recognisable, inspiring trust, admiration, loyalty and an implied superiority. The logo is one aspect of a company’s commercial brand or economic entity, and its shapes, colours, fonts and images usually are strikingly different from other logos in the same market niche. Logos are used to identify.

A good logo is distinctive, appropriate, practical, graphic and simple in form, and it conveys the owner’s intended message. A concept or “meaning” is usually behind an effective logo, and it communicates the intended message. A logo should be able to be printed at any size and, in most cases, be effective without colour. A great logo essentially boils down to two things: great concept and great execution.

When you only see the result of a designer’s efforts, the logo creation can look like it was a simple task, however a logo takes thought, creativity, consideration and many combination to make an effective one.

There are 5 key principles to implement for an effective logo.

Simplicity

“Simplicity is the ultimate sophistication” Leonardo DaVinci”

Your logo needs to be easy to recognise at a glance. Allow for changes of size and colour while also considering your logo will need to be used for (Digital, Print, Signage, Sponsorship). Great logos deliver something unexpected and are unique without being complicated.

will it be memorable

An effective logo should be memorable. Keep it simple and appropriate to the nature of the business.

timelessness

How will your logo look in 10 years time? An effective and successful logo should be timeless and should avoid trends. It should stand the test of time.

versatility

Successful logos have the ability to be used in a variety of sizes and colours. Your logo should have the versatility to appear on collateral for a pen to a plane. This dramatic physical scale in usage demonstrates how an identity needs to work across a wide scope of collateral. Therefore we always provide our clients with vector files that can execute this dramatic scaling. See Vector vs Raster for a more detailed description on these file types. https://allsignscairns.com.au/branding/vectorizing/

is it appropriate

A professional logo should be fit for purpose. The logo should be appropriate for the intended audience. For example a logo for a toy shop could be colourful and playful in its execution however, the same wouldn’t apply to a law firm.